# Get to know the Gucci-approved Instagram artists A local text copy of a third-party source linked from The Most Famous Artist headline archive. Inclusion preserves historical coverage; it does not independently confirm the source’s claims or imply that every linked source explicitly names or credits the artist. Status: available — reviewed article text. Original source URL: Retrieved source URL: Source title: Get to know the Gucci-approved Instagram artists Publication (archive label): Dazed Source author: Dazed Source publication date: 2015-10-29T13:19:00+00:00 Original archive label: Get to know the Gucci-approved Instagram artist, Dazed, October 2015 Original archive date label: October 2015 Archive entry: https://www.themostfamousartist.com/#press-346756588191 Retrieved at: 2026-11-03T17:27:31+00:00 Body word count (whitespace-delimited): 274 Body SHA256: e1283fdf4447935b1c53a369abe942b3cb566ec24141b7a25479b9f0ecab62e4 Republished under rights confirmed by the site owner on 2026-11-03. Text formatting is simplified; images, video, and interactive elements are not reproduced. Historical archive date labels may differ from verified publisher metadata. ## Copy notes - The captured article URL and title match the archive source. Complete six-paragraph prose reviewed; unrelated newsletter confirmation removed. Prose discusses the GucciGram project but does not name TMFA; linked gallery media is not reproduced. ## Article text It’s no secret that members of the fashion industry are enamoured with Instagram – whether that’s because the app caters to their need for visual stimulation or provides an outlet for their narcissism. Whatever the reason, Gucci has launched a new initiative called #GucciGram, commissioning Instagram artists to interpret the house’s prints in their work. “#GucciGram is a starting point to tell different stories, which are all united by a great freedom,” says the house’s creative director, Alessandro Michele , explaining more about the project. “Today creativity is often born and finds its voice in digital media, a vital source of visual culture.” The house has enlisted 31 artists to tell these stories using two prints – GG Blooms and Caleido – which have featured heavily in Gucci’s collections since Michele has taken the helm. Having already established his signature (an antique shop eclecticism overladen with a vintage femininity and a romantic nostalgia), it’s clear that the designer loves to mix the old and new. “I’m really interested in the past and the contemporary,” he said in a recent interview with Vogue . “My apartment is full of antique pieces, but I put everything together like a modern installation.” This mishmash approach comes through in this project with artists ranging from from Ed Fornieles ( @eddfornieles ) who incorporates cartoon motifs into his work, to CSM grad Amalia Ulman ( @amaliaulman ) who is known for her “cosmetically enhanced” selfies and Kalen Hollomon ( @kalen_hollomon ) who juxtaposes fashion and old-school advertising. Check out the gallery above to see some of the artists’ work and head here to find out more about the project.