Please enjoy a selection of past projects below.
Sotheby's Institute of Art Lecture, Los Angeles, Sept 2017
Razzledazzle Minesweeper, Chelsea, London, July 2017
The Most Famous Artist was invited to London to paint an old minesweeper anchored in the Thames off of Cadogan Pier in dazzle camouflage, a style popularized during WW1, consisting of complex patterns of geometric shapes in contrasting colours, interrupting and intersecting each other. If you are in London be sure to check it out!
Tech Open Air Lecture, Berlin, Germany, July 2017
The Most Famous Artist's own Matty Mo was invited to give a lecture on "How to Become The Most Famous Artist" at the annual Tech Open Air conference in Berlin. He delivered the closing remarks to a room full of artists, technologist, and entrepreneurs. You can view his talk and others here.
LA Magazine "Best of LA" Cover Mural, 315 North Robertson, Los Angeles, CA, June 2017
The Most Famous Artist and The Mural Agency were commissioned by LA Magazine to hand paint this mural as a backdrop for the cover photo of the annual "Best of LA" issue on newsstands in Los Angeles in August.
LA Magazine encourages readers of the August issue to go take a picture in front of the mural located in West Hollywood before it is painted over on September 1st.
Artificial Intelligence, The McLoughlin Gallery, San Francisco, CA, June 2017
Since late 2016, The Most Famous Artist and a group of anonymous hackers in San Francisco have been building a proprietary Artificial Intelligence to enable TMFA to create original artworks combining any image and artistic style programatically.
Since it's inception, the AI has been trained to produce highly sharable and visually beautiful original artworks at scale.
In June 2017, Forbes and Mashable wrote about the first official exhibition of the AI generated artworks in the style of Chuck Close, a solo show produced by TMFA at McLoughlin Gallery in San Francisco.
The technology continues to generate original artworks released as limited edition signed and numbered prints on TMFA's website and through our distributed gallery network.
Additionally, the AI is being used by brands, musicians, and other artists to enable AI powered artistic marketing campaigns and products offerings via The Mural Agency.
The Pink Houses, 1500 Hi Point Street, Los Angeles, CA, June 2017
The Most Famous Artist and The Mural Agency's team painted a group of houses slatted for demolition entirely pink.
The intention of the intervention was to create a social media frenzy and attract mainstream media to simulate a conversation about community, property development, public art, and the function of social media in modern society.
You can see more about the project in the NYTimes, Time Magazine, Buzzfeed, Teen Vogue, Elle, LAist, Curbed and many other places around the Internet. You might even find one of the thousands of photos posted by visitors in your Instagram feed.
CBS Television x Alfred Coffee, Los Angeles, April 2017
The Most Famous Artist and The Mural Agency were commissioned by CBS Television Studios, to conceptualize and hand paint four unique murals in two days at Alfred Coffee locations in West Hollywood, Silver Lake, and Studio City promoting four shows in advance of the Emmy's.
Each mural was specifically design for the location's demographics and audience. Here you see the mural we painted for Jane the Virgin at the Alfred in the Alley location. Other CBS Television Studio titles included The Late Show (West Hollywood), The Late Late Show (Studio City), and My Crazy Ex (Silver Lake).
Power Rangers x Alfred Coffee, Los Angeles, March 2017
The Most Famous Artist and The Mural Agency were commissioned by Saban Brands, the owners the Power Rangers franchise, to conceptualize and hand paint five unique murals in two days at Alfred Coffee locations around Los Angeles in advance of the worldwide movie premiere on March 24th.
Bumble x Alfred, Los Angeles, CA, February 2017
On Valentine's Day, Bumble's team gave out yellow roses and Alfred distributed Bumble branded coffee sleeves.
TMFA's three hand painted bright yellow "photo spots" at Alfred locations in Silver Lake, West Hollywood, and Studio City were a hit!
#GoSmallLiveBig, Los Angeles, CA, November 2016
Ford Motors commissioned TMFA and The Mural Agency to design and install an entire tiny house for the US launch party of the company's compact SUV, The Echo Sport. The project's video was used in Ford's online advertising campaign.
TMFA's install was promoted by Ford launch partner, DJ Khaled, across snapchat and social media.
Chloe The Mini Frenchie, Los Angeles, CA, July 2016
TMFA invited Chloe The Mini Frenchie, a dog with more followers than most artists, to collaborate at his studio in downtown Los Angeles. TMFA helped the dog create a masterpiece out of mud and canvas. The process was documented and published on NY Daily News, Buzzfeed News, EliteDaily, and LittleThings.
One Hundred Thousand Dollars, Los Angeles, CA, April 2016
Continuing to explore Duchamp's use of the ready-made in art and questioning authenticity online, Mo listed 10 art objects for sale on Instagram titled "One Hundred Thousand Dollars". Each object was made up 1,000 bills of legal US currency, leaving the denominations between the front and back bill and total cash value a mystery.
Following the delivery of the art objects to collectors, Mo created a video with EliteDaily about the project that was viewed more than 7.5 million times.
#GucciGram, Milan, Italy, November 2015
Gucci approached TMFA to help launch their Caleido pattern designed by the brand's creative director Alessandro Michele. TMFA was tasked with remixing the new pattern into an original artwork to be shared across platforms. TMFA chose to rework Grant Wood's American Gothic for his contribution to the campaign.
Gucci and Vogue Magazine selected TMFA's artwork as the headline image for the #guccigram campaign. The campaign pushed TMFA into the global luxury spotlight and won Alessandro Michele Designer of the Year in 2016.
The Selfie Wall, Venice Beach, CA, April 2015
Following The Polka Dot Wall, Mo set out to create the most photographed mural in the world. The idea was simple. He spray painted the world SELFIE in colorful bold text as a step and repeat pattern on a wall at 6 Rose Ave in Venice Beach, CA.
Thousands of people shared photos in front of the wall, tagged @themostfamousartist and #selfiewall. The artwork even found its way into a TED Talk about highly engaging public artworks. By all available measurements, TMFA had created the most photographed mural in 2015. TMFA released the stencil designs and step-by-step instructions on the Internet, ushering in a crop of new street artists painting Selfie Walls around the world.
Following the success of TMFA's mural practice, he became the custodian of walls around Los Angeles, San Francisco, and New York. He programs artists and out-of-home marketing campaigns for the walls, including collaborators like Ian Ross, Calen Blake, Andrea Russet, SnapChat, Arsenic Magazine, Bumble App, Alfred Coffee, and Fuji Films.
You Can Do This Too, McLoughlin Gallery, San Francisco, CA, December 2014
Echoing Warhol’s process, Mo created an art factory and employed a team of artist assistants to produce this collection of work.
With reference to Ad Reinhardt and Rauschenberg’s assault on de Kooning, The Most Famous Artist again elevated kitsch artwork found at flea markets into fine art, highlighting motifs of censorship, remix culture, and perception manifestation.
“Everyday people censor their lives. We share fragments of the whole beautiful story because social feeds will not accept the other 99% of life that isn’t glamorous and perfect. Hidden beneath the surface is so much more, but in order to make our lives commercially acceptable we omit the banal, we hide the real, and we revel in the inauthentic and offensive beauty of the lens through which we present our lives to the mob.” - Matty Mo
You Can Do This Too is most obviously an ode to Warhol’s 1964 Flowers series, but the meaning and intentions of the work go deeper. As a satire of and subversive punch at the art institution’s celebration of factory artist like Warhol, Koons, Hirst, and even Banksy, The Most Famous Artist explored what means to be “famous” and who is actually the “artist” when art is produced with a light touch at scale.
The Polka Dot Wall, The Springs, Los Angeles, CA, November 2014
Dubbed "The Most Instagramable Wall in LA", Mo's first public artwork was a mural near his studio in Downtown Los Angeles.
The artwork has become a photo destination for a global community of visitors.
The mural has been licensed, photographed, and shared by influencers and brands around the world.
War & Porn, Project Gallery, Los Angeles, CA, May 2014
"The Internet was started by the US Military in the 1960s as a response to the Cold War. Much of the modern Internet's innovation is linked to porn consumption. The Internet has evolved to connect everyone with the world's information. And, because of the Internet, I will become The Most Famous Artist." - Matty Mo
Utilizing found acrylic landscape paintings and cutouts from war and pornography literature, TMFA created and exhibited his first series artworks in a solo show influenced by Marcel Duchamp and Banksy.
The show was not a financial success. The artist's first major breakthrough came when he published a widely read essay titled " How I Sold $1 Million Dollars of Art" about his first solo exhibition and the importance of perception's role in crafting value on and off the Internet.
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